Real Madrid has announced the signing of new sponsor and secured a staggering €10 million in commercial cooperation.
The club recently signed a new sponsorship deal with French luxury car brand, Lamborghini. The agreement includes the sale of exclusive seats for matches between Real Madrid and their opponents at home and away games as well as the promotion of the team’s products through various marketing campaigns.
Lamborghini is one of the most successful luxury car brands in the world and it is no surprise that they have chosen to partner with Real Madrid. This partnership will see the brand promote Real Madrid’s footballing achievements on its vehicles and social media platforms.
The deal also includes the launch of a special edition of Lamborghini cars, which will be available exclusively at match venues and during pre-match moments. The aim is to increase awareness of the brand and encourage more people to support the team by purchasing a Lamborghini.
In addition to the partnership with Lamborghini, Real Madrid has also secured a major endorsement from actor, Leonardo DiCaprio. The actor is expected to make a cameo appearance in a video game titled "Real Madrid" which was released last year.
The endorsement is seen as a significant move for Real Madrid as it represents the brand in a new way and could potentially attract even more fans to the club. The campaign is also set to raise funds for the charity organization, the Red Cross, which supports victims of natural disasters such as earthquakes and floods.
Overall, the new partnership with Lamborghini is a positive development for Real Madrid as it shows that the club is committed to promoting its brand and supporting its players. The endorsement of the actor and the upcoming video game also suggest that the partnership is growing stronger with each passing month.